This post is sponsored by Andrea, who thought of me when she saw: “Get that Friday feeling with Crunchie” on her chocolate bar.
Yes, she ate it without sharing it with me. But I am grateful for the wrapper. I mean, a picture of a wrapper.
(Btw, feel free to forward things to me that you think could contribute to my blog posts. I do not guarantee that they will be featured, but I will surely give you credit for it, if I do decide to use it.)
(Btw no.2: If you work for the company producing Crunchie (or any other chocolate snacks that I will mention in this post, please feel free to issue a check to me for the advertising. Alternatively, you may send me a supply of those bars to power me to write other posts like that.)
So back to the topic at hand. I have never had a “Crunchie”, but from the images I could find online, I gather that it is the same/ similar as/ to Violet Crumble (an Australian snack).
(Source of the above picture)
Violet Crumble was unlike ANYTHING I have ever had before. Even though at first I was not sure what to think about it, in the end, I really enjoyed it. The texture takes you by surprise, but the taste of honey, wrapped in chocolate makes my mouth water as I write this post.
When I first saw the wrapper, my brain immediately went to “slogans”. The part of me who is interested in marketing and advertising started recalling various catch lines associated with different snacks.
Kit Kat: “Have a break… Have a Kit Kat!” (Worldwide), or “Break time anytime” (US only)
Twix: “Pause like you mean it”, or “Twix, Need a Moment?”, or “Twix and Tea, Happy Together”
Snickers: “Hungry? Grab a Snickers!”, or “You’re Not You When You’re Hungry”
Lion: “Hear me roar!”
Obviously, these are meant to influence what we do and what we eat while we do it. I find it interesting when slogans play on our feelings. Suddenly, we feel like CHOCOLATE understands us. It knows we need a break. It knows we are not ourselves unless we eat. It knows what makes us happy. It EMPOWERS us. Helps us be the best we can be.
When I have a taste for a Snickers, and I go to the store, I spend a little longer looking through all the words written on top. Is that a common practice for Snickers outside of the US? It is not like it tastes any different, but I prefer to choose the candy bar that reflects best how I feel, or who I identify as.
Even though I know about marketing hacks, I still fall for the creative taglines when it comes to sweets. Granted, I buy it when I really want to, meaning I would have probably bought it even if the slogan was not appealing to me, but it definitely does not hurt. It helps me feel more attached.
What do you understand by “that Friday feeling”?
What is your favorite chocolate bar?
Do you know of any food slogans that speak to you?
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