NROP: How not to alienate your potential customers.

Target has recently come under scrutiny after it published an ad for a line of products founded by Beatrice Dixon. The Honey Pot produces feminine care products, including tampons, sanitary wipes, and washes.

In the ad, Bea talks about how she came up with the idea for her products (her ancestors presented her with an herbal formula in her dream), how Target changed her life, and how rocky a startup can be. Sounds benign enough. Right?

So what is the problem? At the end, the founder says: “The reason why it’s so important for The Honey Pot to do well is so that the next black girl that comes up with a great idea she can have a better opportunity. That means a lot to me.”

I heard you gasp as you read that quote. I gasped, too, when I first watched the video. “Did she really just say that?” I wondered. Yes. Yes, she did.

Taking all emotions aside, I can say that I see the positive in the vision for this video. It was meant to convey that your dreams can in fact come true. That no matter how tough things get, you should never give up, because all you need is that one person to believe in you and take you to the next level. Is it a beautiful message? Yes. Is it revolutionary? No. We have heard such empowering tales before.

Every day, we are reminded to treat all people equally. But then, we see ads like this that make us question reality. We have all heard about the controversy surrounding the Oscars. Not enough people “of color.” Not enough female directors. Have you heard people tell women to vote for Hilary Clinton because they were a woman? Are all those measures to include woman or to ostracize them?

Should all races be included in the “Best Actor” nominees? Or should best actors be included, in spite of their race? I would think the latter. Do you want more women to receive awards for directing films? Inspire women to follow their dreams (if directing is it). Giving awards to women just because they are women seems to be the opposite of equality. In fact, it actually makes the situation worse by saying that special arrangements have to be made for women to win awards.

By telling people to vote for a person that is the same gender as them is humiliating. It reduces them to their gender. It disregards their brain. We insist LGBTQ+ members vote for candidates who are gay because they are gay. Is that not boxing people and affixing those labels even more?

The Honey Pot ad is very divisive. It contains a: “You go, girl” message, but only for black girls. Because this is a line of feminine care products, I will not talk about how it excludes boys. Last time I checked, males do not use tampons. Although, who knows… The founder of the company could have said: “The reason why it’s so important for The Honey Pot to do well is so that the PERSON that comes up with a great idea can have a better opportunity. That means a lot to me.”

First of all, that company doing well or not has no impact on other people’s success, so I see that statement as inaccurate at best. My nitpicking aside, I would like to focus on the “next black girl” part. When was the last time you heard an ad directly focus on “white girls?” I cannot even imagine the backlash that would get. Girls are supposed to be girls, after all. White, black, yellow, or red (gross oversimplification). Have you heard complaints about the limited shades of makeup for non-white girls? It is a thing. There are hair products that are meant for black girls only. Why is it assumed that white girls do not have similar issues?

If I was to put myself in the shoes of a young, white girl watching this ad, I would draw some negative conclusions. The main one being that no one cares about my success. Is that what we are trying to do? To promote some kids at the cost of others? Are we combating racism with racism?

I keep hearing about people just trying to make things equal. They are promoting women because men have been at the top for too long. They are promoting black people because white people have won too much in the past. What we are doing is not removing barriers and evening the scales, but taking from one side and giving to the other. What does that do? It boosts inequality and creates more division.

We want to educate young kids and teach them what is right and what is wrong. My parents taught me to treat everyone with the same amount of respect. It is up to the person that I am dealing with what other conclusions I draw. Should that not be the way? If a white girl is taught that all people are equal but then she sees that ad talking about opportunities for black girls, what will she think? Will she still believe in equality? Will she still treat everyone the same way? Or will she see it as a them vs. us situation? What are we really trying to do?

What do you think of that ad?

Is there racism against white people?

Stay golden,

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71 thoughts on “NROP: How not to alienate your potential customers.

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  1. One again, spot on. I agree completely. I was raised the same way you were. I know, big surprise, right?! But people today are so brainwashed with all of this crap. You know, a dear friend of mine, whom I have literally known for most of my life, told me not so long ago, that “racism only comes from white people, and does not come from anyone of color because they have been so oppressed for so long”. I was stunned when she said this, but the sad part is that she firmly believes this, and she is white. Anyone who is white, or conservative or religious (mostly Judeo/Christian) might as well just give up today, because obviously we are all evil people who only want to hold everyone else down. It’s very sad and disgusting how identity politics is taring us apart and dividing our country even more than ever. And to think, for awhile, I was actually beginning to think we had made great strides and had made great progress towards equality. Silly me! What was I thinking?

    Liked by 6 people

      1. That is my thought as well. It sounds like these “woke” white people are feeling guilty about something. None of can change what happened in the past, but the things they are doing today are only making matters much, much worse.

        Liked by 1 person

  2. I’ve quit being shocked, or even unsettled by anything I see, hear or read these days.

    You know what a Honey Pot is in network parlance? A server exposed on the net with little protection to lure and trap hackers.

    Liked by 4 people

    1. You are so right. There are times when I feel like it’s “just another day in paradise,” but sometimes, when I think we cannot get any lower, I get surprised.

      Honey Pot has all sorts of weird connotations. But hey, it’s not my business.

      Liked by 2 people

  3. This is a perfect example of provocation.
    If people say anything against it, she can blame them as racists and play the victim card.

    I have heard racist comments towards me because of my background. It didn’t really bother me if they said anything about my country of birth, but what really made me want to punch them in the face was when they’d say “it was only a joke. Gee, you really can’t take a joke, can you?”.
    Of course the one that provokes never gets blamed.

    I haven’t met many people of color, so I don’t feel directly discriminated by them. But an ad like this does make me roll my eyes.

    Liked by 4 people

  4. My observation has been that groups ‘of any kind’ seeking equality rarely stop there. If you can come up with one, please do – I’d absolutely love to be wrong. So I’m not surprised at this woman’s comment and I don’t expect anyone to publicly accuse her of the racism she so proudly proclaims. But those who are offended can rightfully choose not to support her platform!

    Liked by 3 people

  5. Well, here I am homeschooling a girl of mixed races and trying to raise her right in this mad world. Let me say, just anecdotally, that people will fall over themselves and run through highway traffic just to dote on that girl, all the while my blue eyed boy standing right with us won’t even get a look. People have literally handed her cash just for being. So, the last thing I want to hear is that non-white people have a disadvantage. Ever take a gander at scholarships for people that didn’t letter in sports? There is copious money out there to go to school on for people that can prove they are any kind of not completely European descent. I can fairly say that being a white man, the world’s message to me is: nobody cares. If I don’t do for myself, nobody will.
    Now, I also have to be fair about this lady’s side. It’s not so much a white v non white problem, though there is definitely a problem. It’s the same exact problem women face in the world. However, if I were to put a label to it, I would call it a problem with The Good Ol’ Boy system. Do white men get promotions just because they are white? Not really. Do white men get promotions for being a ‘Good Ol Boy’? Oh, yes. Yes, and I, myself, have been privy to such treatment. That is the problem. The struggle is that those GOBs have quite a stereotype as well, which usually includes being a sexist, racist boar. How do you tell those from other decent, respecting white men? Basically, you have to be a white man in their company and wait to hear it come pouring out when no minorities are in earshot. I don’t know, but some people aren’t trying to split those hairs. That is the reverse discrimination – blaming all white men for the actions of a subset of white men.
    Should people of color be given a pass to carry on exclusive business while caucasians remain socially required to remain inclusive, and rigorously prove so under question? I think that is the attitude that fuels half the battle, honestly. If we -all- have to be inclusive, then lead the way. If your approach to being included is to form a movement of exclusion, you are only perpetuating the thing you claim to be against. Obama didn’t take office and make a ‘black power/f@$! whitey’ statement. He rather took his achievement as an inductive reason to Americans that every person stands a chance, putting the whole point of his color aside.
    As for the hair… if you haven’t had to wrangle a mat of those curls, you really don’t know! We have tried dozens of products and the only ones that do any good are the ones that cut it off.

    Liked by 2 people

    1. Thanks so much for sharing your thoughts on that. Very interesting that you are able to take a step back and objectively access the situation without grabbing all the attention you can get for your daughter.

      Agreed. It makes me sad that white boys are told that nobody cares. But then again, the world is trying to demasculinize us, so that would be in line with their agenda.

      GOB promotions. Yes. Sure. But women do the same. Have you not heard of women’s solidarity? People have always been ‘clicky.’

      I have not personally “wrangled” such curls. However, I have heard white women complain about similar issues. Is it possible that it’s more of an issue because it’s more prevalent than among white people?

      You hit the nail on the head regarding leading the way by example.


      1. Yes, people are clicky. In high school, it was normal. In the world, it still happens but it’s somehow different, as if we shouldn’t be that way after we become adults. Someone on another blog noticed that on another adult topic, there has been such a swing toward prudence that even healthy activities are being shunned. So, maybe we just hide it under moral identities/ objectives?

        Liked by 1 person

        1. I thought that once we get out of high school, we grow up and mature. I mean, naturally, we are pulled towards people with whom we have things in common, but all the gossip and elitism disgusts me.

          No, I don’t think morals are thought of much anymore.


  6. Lets see what we have here…fights against racist, fights against ageism, fights against elitism, fights against sexism etc etc. Sometimes I question myself “Are we not all belong to the same entire human race? Do we really have to ‘sort things out’ this way ?” 😔

    Liked by 2 people

  7. I think one of the problems is that “black girls” have historically been given the short end of the stick, economically and in other ways. They do need more encouragement and assistance just to reach parity with white people, who have benefitted from laws and unwritten rules that have enriched them since before this country was founded.

    Liked by 2 people

    1. My question to you: How will a little girl know that her predecessors had it tough? Is she born with that knowledge? Her parents/grandparents can tell her the stories and as she grows, she will surely learn enough. However, I feel that by making special arrangements for them (“opportunities”), we are the ones that drag out the past. For what? Don’t you think they would do better if they thought they were just like everyone else?

      Liked by 1 person

  8. I’m not sure the ad itself is such a problem. The attitude, of marginalisation in order not to marginalize is a problem. Here, religious schools are failing inspection because they don’t teach against their beliefs about minorities. The problem there is that these schools may be ranked as excellent (the highest) in every area but are failing. Are they wrong? No. It’s like the university where the Christian organisation had to leave the campus after all the protests, when they hadn’t done anything wrong, other than existing and having different beliefs. Sorry, rambling…
    Love, light, and glitter

    Liked by 2 people

    1. Daniela Ark NOPE!!!!!!! I have worked with the public my whole life, and there are plenty of times when they are wrong, wrong, wrong, but because of that “customer is always right” philosophy, people are getting bolder and bolder and more and more extreme.

      Liked by 3 people

        1. I guess we just don’t make a big enough stink when things go wrong for us and that’s why people think it’s OK to treat us wrong. I guess it’s true about the squeaky wheel getting the oil. Maybe we need to start squeaking more.

          Liked by 2 people

  9. Thought-provoking. An interesting read and very interesting comments. I’ll be honest – I’ve seen a couple of the Honey Pot ads and did not get they were feminine hygiene. My bad. I thought they were black-specific which I don’t think is racist – different skin types and hair types need different things. I myself need a purple shampoo. One line I very much liked was this one: “My parents taught me to treat everyone with the same amount of respect.” I think this is something very important to remember. My parents taught me that way as well, and I taught my children. But a shocking number of people are not raised this way. I think then we move to overcompensating, as you and one of the comments pointed out. It’s a tricky thing, balancing equality and reparation/correction.

    Liked by 4 people

    1. Good on you for reading the post AND the comments. May I ask why you chose not to engage in a discussion with others? (Curious)

      “But a shocking number of people are not raised this way.” :(((

      Let’s work on not having the problems come up again in the future instead of constantly trying to fix the past.

      Liked by 3 people

      1. When I write my posts, I can think, and reflect, and correct. Unpracticed interaction is a little difficult. I feel awkward, like I’m doing it wrong, like I’m making a mistake. I “like” them but I avoid connecting with the world overly much. It’s an interesting point to make and probably something I could work on.

        Liked by 2 people

        1. There’s nothing you can do wrong if you are genuine. And you don’t need to engage if you don’t want to. I usually read comments and only comment if I really have what to say (and then feel like a fool, like now).
          Love, light, and glitter

          Liked by 2 people

  10. I just got told I was “bullying someone” because of something he overheard, had NO idea what was being said, or what the situation was about, and because my class was laughing about something, that his mistaking it to be about him, he FELT like he was being bullied by me. My supervisor and I just totally had it out over this. I told her first of all, it had nothing to do with him, or the staff, or the facility; 2nd of all, if he had a problem with something I said, he needed to come to me and talk to me about it, rather than go tattle to his supervisor, who then tattled to his/her supervisor, and then it finally came to me; and 3rd, she and he both NEED to go look up the definition of bullying in the dictionary. My supervisor kept saying “yeah, but he’s just a kid, and he FELT this way, therefore it must be true”. Well, he is a young adult, and I am sorry he felt that, but our conversation HAD NOTHING to do with him at all, and before accusing someone of something, he NEEDS to find out what really happened.. And I am really sorry, but “feelings” just do’t cut it over facts. Sorry. I am on a rant, but it just happened a little while ago, and it ties in with this whole story. I am truly beginning to hate people!

    Liked by 2 people

    1. Ah, Jeanne… I’m sorry this happened to you. I can sense your frustration and I am not surprised.

      People twist things whichever way they can and make problems where there shouldn’t be and then overlook the real problems.

      I’m so confused. It seems to me that everyone’s feelings matter but not mine (or yours, it seems). It might be because we don’t come across as sensitive from the get-go, so people expect us to be tough and able to handle everything. That is alright with me, until you make me the bad guy and promote people who throw pity parties every other minute.

      You’re BEGINNING? Heh…

      Liked by 2 people

  11. Sometimes I think I understand the meaning of equality, diversity and inclusion

    Other times I question if everyone absolutely understands what they are saying or are they simply going through the motions and being woke

    One question I have always wondered about is how do you achieve equality when you have one group that’s had a head start and another that’s lagging behind…

    Recently I saw a job placement from some organization that carried the tagline “female candidates encouraged to apply” The organization advocates for women’s rights and empowerment and equality and parity and took pride in being a women-led, women-run, women empowering women organisation. When they are not championing insert buzz words here they find seed capital and investment opportunities for startup women entrepreneurs and have had some beautiful success stories on some projects they have helped start.

    I have seen something similar in black empowerment and indegenious business support initiatives by the government where they try to incentive local black owned businesses with lower taxes and other cushions to try to get them to be on “equal” competitiveness with foreign owned enterprises…

    This is not really solving the problem but simply creates a parallel system

    Maybe there can’t be equality until we are all the same person, the same race, the same gender….


    Liked by 1 person

    1. Ditto. I think many people just repeat what they heard/read/were told without understanding what they are saying.

      “A parallel system” precisely.

      And you hit the nail on the head. We are all different in one way or another. That does not mean that some people are better than others. It just means that discrimination (of sorts) exists and always will. But not everyone talks about the other inequalities.

      Liked by 1 person

  12. That’s a tough topic and it’s hard to judge it as every answer can be wrongly interpreted. In my belief, everyone should have the same opportunities regardless of race. The revenge or trying to push the scale to another side doesn’t solve the problem and doesn’t recompensate the history.

    If we consider all races as equal, it should be respected by all races and toward all races.

    Liked by 1 person

    1. It’s human nature to want to be superior. We like feeling more important than others. Like someone else mentioned in the comments. We never stop at equal. We always push for more. Therefore, there will always be that kind of push and pull.


  13. Excellent post that perfectly sums up the many issues of SJW revendications. It shouldn’t be about promoting ONE race, religion, gender, etc. It should aim to promote an equal and inclusive message. This is one reason why I always thought the #BlackLivesMatter was controversial. While it’s important to remind everyone how there EXISTS an issue, it shouldn’t be JUST about making others realize it, it should aim to make us whole again and ALL attack the issue TOGETHER…

    Liked by 1 person

  14. You make such a strong (and politically incorrect) point. It does seem that, although the initial motivation for advocating minority and women’s rights was noble, the movement has grown into an insatiable monster that divides people now more than anything. It is true that some population demographics have economic/social obstacles to overcome– but if we insist on measuring those individuals by the color of their skin, their ethnicity, or their gender, we are really just propagating the “us vs. them” mindset.

    Your point applies to the “Black Lives Matter” movement too– of course black lives matter! So do Hispanic lives. And Asian lives. And European lives. And Jewish lives. And unborn lives (of all ethnicities). All life matters, and consistently focusing on the importance of only one of these creates an environment in which people will continue to look at one another as statistics and not as fellow humans.

    Thank you for your courageous piece!

    Liked by 1 person

    1. Why thank you.
      You will find a lot of politically incorrect conversations on my blog. It’s never meant to offend anyone, just to make some people think. I love a good conversation. It opens up our horizons.

      Just like some of the other people who commented on it – you are spot on. This trend that is meant to help bridge the gap widens it. It’s very upsetting to see it happen. I think we’ve come quite a long way and we seem to be going backward.

      Exactly! I wrote about that in the past, too. About how it’s not only black or blue lives that matter by ALL of our lives. Fighting for the rights of a subgroup just goes to show that they believe in differences which they say are not there.

      Thank you for reading and sharing your valuable point of view! Stay golden!

      Liked by 1 person

  15. Yeah, I see a lot of that. It’s OK to use those sort of things if it fits your narrative. I agree with you, why couldn’t this just be a feel good story about success. They had to go the extra mile and say look at us being all inclusive. My grandmother is Mi’maq and someone in my office once said when they heard that I was a status aboriginal “Who Ash? He’s awfully white to be that.” I was like….WTF? People are reverse racist without even knowing it. It’s not only race either, over the years working in law firms where I am usually dominated by women, the things I hear, see, and experience from being the in-shape, good looking guy would blow you away and would never fly in the opposite sense. It triggers me all the time as I never look at anyone any different. I treat everyone the same and when I see people using an opportunity to promote their narrative, it boils me. Great post and very engaging argument.

    Liked by 1 person

    1. I had no idea. So cool to learn yet another thing about you.

      I was nodding as I read your comment. Totally. I never denied that racist/sexism/etc. existed but when you are trying to be the best you can be and experience the reverse racism/sexism/etc. it’s really … irritating.

      Liked by 2 people

      1. Yeah, it just grinds my gears when I get treated like meat and the minute I offer to lift something I get the how dare you! Lol. That said, the majority of the women I work with treat me like one of the girls and I’m cool with that. Just don’t paint me as someone in not, I’m just someone who enjoys being there as a friend and someone they can talk to and trust.

        Liked by 2 people

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